The tracking measures listed below and used by us are performed based on Article 6(1)(1)(f) GDPR. With the tracking measures used, we want to ensure demand-oriented design and continuous optimisation of our website. On the other hand, we use tracking measures in order to statistically record use of our website and to evaluate it for the purpose of optimising our offer to you. These interests are to be viewed as justified within the meaning of the above rule.
The respective purposes of the data processing activities and data categories can be taken from the corresponding tracking tool in this section.
For the purpose of demand-oriented design and continuous optimisation of our websites, we use Google Analytics, a web analysis service of Google Inc. (https://www.google.de/intl/de/about/) (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; hereinafter: "Google"). In this context, pseudonymised user profiles are compiled and cookies are used (see section 5). The information generated by the cookie regarding your use of this website, such as
- browser type/version,
- operating system used,
- referrer URL (the website visited before),
- host name of the accessing computer (internet protocol address),
- time of the server query,
are transferred to servers of Google in the USA and stored there within the context of the agreement on contract data processing that we have entered into with Google. The information is used in order to evaluate use of the website in order to compile reports on the website activities and in order to provide further services connected to use of the website and use of the internet for the purpose of market research and demand-oriented design of these internet websites. This information may also be transferred to third parties if this is required by law or as far as third parties process these personal data based on a contract. In no case will your internet protocol address be combined with any other data of Google. The internet protocol addresses are rendered anonymous so that they cannot be assigned (IP masking). Sessions and campaigns shall be ended after the end of a specific period of time. By default, sessions shall be ended after 30 minutes without any activity, and campaigns after six months. The time limit for campaigns may be up to two years.
You may prevent installation of the cookies by making the corresponding settings in your browser software; however, note that you may be unable to fully use all functions of the website in such a case.
You may furthermore prevent recording of the data generated by the cookie and referring to your use of the website (including your internet protocol address) and processing of these personal data by Google by downloading and installing a browser add-on (https://tools.google.com/dlpage/gaoptout?hl=de).
As an alternative to the browser add-on, in particular for browsers on mobile end devices, you can prevent recording by Google Analytics by clicking this link [program using Java-Script code]. An opt-out cookie is set that will prevent the future recording of your personal data when visiting this website. The opt-out cookie will only be valid for this browser and only for our website; it is stored on your device. If you delete the cookies in this browser, you need to set the opt-out cookie again.
For more information on data protection related to Google Analytics, see the Google Analytics Help (https://support.google.com/analytics/answer/6004245?hl=de).